Our raw material, the extra virgin olive oil “Selma Millenary Olive Oil”, has a very high quality, as evidenced by the important recognitions received, but there are also other excellent oils so the quality must be identifiable through all the elements that make up the final product.

Thus, the form of differentiation that we propose extends beyond the basic product; contemplates the service, an excellent presentation, specific marketing channels and brand image.

The presentation, the design of the container, the complementary elements and the packaging, therefore, acquire also great relevance in our product. The design of the bottle is work of famous Italian architect and designer Monica Armani, who opted for elegance, timeless style and minimalism to create an exclusive container, with Florence glass, which express the spirit of the project, showing art, emotion and quality in all the components of the product, including the screen-printed label, which highlights the geometric shapes and creates a surprising effect; without forgetting the non-drip stopper equipped with a revolutionary dosing system which began to be used with our Selma Millenary Olive Oil EVOO, the result of joint research with the manufacturing company.

Mónica Armani - Selma Olive Oil